Your Arms For Success
Marketing Health Check
The seamless, creative partnership that drives results and respects your budget.
Marketing Heathcheck.
Whether you are a small business owner that needs a fresh pair of eyes or a new business wanting to launch, our marketing Health check will help you understand what channels will be most effective for you and how much it should cost. Purple Octopus want to get to know you, the people behind the business and have an open and frank conversation about your current marketing activity. Whether you’re taking care of things yourself, or conducting marketing initiatives via agencies, we want to understand your position.
We’ll review your existing marketing platforms and materials and provide you with a detailed report of our findings so you or your chosen service provider can apply them effectively.
Our findings will help you understand what works and what to focus on.
Marketing Plan.
We will take these findings and create a strategic marketing plan that will work within your budget. We can plan the activity to fit within your current resource or advise on what extra support you may require.
The plan will include suggested costings so that you can compare them with your existing service providers. You can then continue with your current partner set up, or engage us to implement the new plan. Whatever you decide, we want to make sure it’s a success, so we’ll even arm you with the tools and techniques to carry out the work yourself, should you wish.
Our marketing plans include both paid and unpaid initiatives and are designed to work within your budget.
Want to know what is and isn’t working from your current marketing activity? Or perhaps you’re ready to plan your next move?
Our team is here to help.
Is this the right solution for you?
Whether you are a small business owner running the marketing for yourself or you have someone doing the work for you, it is vital to understand what is and isn’t working for you.
We will do a full evaluation of your current marketing activity and channels and more importantly identify channels that would work for your business. Each solution is unique to the type of business and industry you are running.
We do not offer a cookie-cutter solution, our reports are focused on you, your objectives and your vision.
Marketing activity can be costly and time-consuming, make sure you are not wasting money or time! We will advise you on how to grow your business successfully!
FAQ’s
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Does this sound like you?
• Frustrated Business Owner who is not seeing the return you want from your marketing investment.
• Stressed out Senior Manager who does not have the time nor the marketing know-how to create a comprehensive and effective marketing strategy.
• Marketing Manager looking for fresh insights and a dedicated specialist to identify untapped marketing opportunities.
You are not alone. Get in touch, and we can help you see a clear and effective way to market your business.
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As part of the marketing planning process, we’ll spend time going through your current marketing activities, the results you are achieving, what your objectives are, your budgets and your resources, to get a clear understanding of your business. We want to get a sense of where you are and what you’re struggling with
We’ll cover the following areas as standard:
• Audit your current situation
• Objectives and Goal Setting
• Target Market, Positioning and Messaging
• Marketing Channels and Tactics
• An Action Plan including timings and budgets
• How to measure its effectiveness
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A two-hour thorough marketing planning questionnaire session (online or in-person) helping me to get to grips with your business
• A full and detailed Marketing strategy
• An action plan detailing everything you need to do to fulfil the marketing plan.
• A comprehensive debriefing session to talk through the plan and to make sure you are completely happy.
• The option to bring me on as your Outsourced Marketing Director on a retainer basis. I can help deliver on the plan, recruit your first marketing executive and mentor them, or support your marketing teams to ensure it makes the most impact.
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Every successful business has a marketing plan to provide a clear sense of direction and understanding of their required investment to achieve their business goals.
Delivering a persistent and consistent brand message is a fundamental rule of marketing success. If you haven’t committed a plan to paper or it’s just in your head then the answer is yes you do need one.
Having a robust plan, captured in a document gives you a sense of direction and purpose and takes away the stress and worry of the unknown. It also helps you to keep your marketing on track and measure the success of every piece of marketing too. It’s all about trying and testing the right combination of marketing that works specifically for your business
Work with us today to create a successful marketing strategy.
Make the right investment for your business. Can you afford not to?
A Simple Remote Strategy Session includes:
Questionnaire
The first step is to ask some questions via email before our first meeting. This enables us to carry out some initial research and makes our first meeting far more productive.
Meeting #1
We will arrange a Zoom call to say hello, learn more about your business and objectives, and ask questions that have arisen from the initial research.
We go to work!
You may not hear too much from us for a couple of days while we dive into the details; depending on what channels you currently use, we will run a technical audit of your website, evaluate the customer journey and critique the brand and content.
The Results
We will compile our findings and submit a detailed report to you. This will include an evaluation of each of the channels you currently have and a suggestion for future marketing initiatives. This will also include a suggested cost to enable you to compare quotes from your chosen suppliers.
Meeting #2
We can arrange a face-to-face meeting or a Zoom call to follow up and discuss our findings.
“How to make the complicated simple. Purple Octopus had a meeting with my client. Gave them a quick, clear and understandable review of their current situation. Then went away and carried out a full audit of their existing collateral (on and off line), recommended achievable goals and how to get to them. And most importantly what it would cost. On-line marketing is a very complicated environment with lots of different options and knowing which are the right ones is very difficult to understand. Purple Octopus worked out what my client had, what they didn’t have and how best to get quick results. Excellent job and thank you. Mark Facer Creative Director Spectrum Print & Creative Services.”
— Mark,Spectrum Print & Creative Services