The significance of ratings and reviews isn’t new—87% of marketers state a need for more reviews, and 81% stress the importance of better ratings. Yet, alarmingly, only 0.2% of shoppers typically leave reviews on their purchases. Even worse, it tends to be the dissatisfied customers who are most likely to provide feedback.

FREE GUIDE TO TICK TOCK ADVERTISING: TikTok has released a comprehensive guide to help users and marketers maximise the use of its "Promote" feature—a simplified ad option that boosts content visibility with a paid push, similar to Meta’s Boost function. This 42-page handbook explores the nuances of deploying a successful Promote campaign and offers insights into the feature's mechanics and role within a broader TikTok advertising strategy.

Here at Purple Octopus, we're big believers in looking at the bigger picture, especially when it comes to your digital marketing strategy. It's not just about throwing a bit of money at a PPC campaign or making sure your Instagram feed looks the business; it's about making sure every single part of the journey your customer goes on reflects your brand and what they are looking for.

In today's digital age, navigating the vast ocean of social media platforms can be a daunting task for marketers and businesses alike. With each platform catering to a unique demographic and content preference, understanding where your target audience spends their time is crucial for crafting effective marketing strategies. Whether you're looking to engage with the visually-driven users of Instagram, tap into the professional networks on LinkedIn, or explore the burgeoning realms of X and Threads, this guide offers a concise overview of the major social media platforms and their primary audiences. Let's dive in and explore how to best connect with your desired demographic across the digital landscape.

If you're struggling with where to start on SEO and keywords, this guide is straightforward help. Written by Ann-Marie Burrage at Purple Octopus Marketing, it breaks down the essentials: understanding keywords, researching effectively, and placing them on your site to boost SEO. It's a practical approach, emphasising that SEO isn't a one-off task but requires ongoing attention. Use tools like Google Analytics to see what's working and adjust your strategy accordingly. This article is a solid starting point for anyone looking to improve their website's visibility without getting bogged down in jargon.

For a clear, actionable guide on keyword implementation, check out the full article on Purple Octopus.

Ann-Marie Burrage of Purple Octopus Marketing delves into the intricacies of on-page SEO, offering a comprehensive guide that illuminates actionable ways to enhance your website's visibility, user experience, and search engine rankings. From the significance of optimised images that not only improve SEO but also the user experience, to the strategic use of internal linking that weaves your web of content more tightly, this article is a treasure trove of insights. It explains the art of on-page optimisation through attention to keywords, content quality, meta tags, and more, ensuring your website not only meets but exceeds SEO best practices.

Discover the prime times to post on social media and boost your engagement rates. Our latest blog at Purple Octopus Marketing delves into the optimal posting schedules for major platforms, ensuring your content reaches its maximum audience. Dive in to refine your digital strategy and connect more effectively with your followers.

Purple Octopus explain the undeniable benefits of maintaining an active and engaged organic Facebook page for your business. Learn how it enhances the customer journey, reinforces brand image, boosts social authority, and significantly reduces advertising costs. Dive into our latest blog to understand why an organic Facebook presence is not just beneficial but essential for amplifying your brand's reach through Facebook adverts. Unlock the secrets to a more cost-effective and impactful digital marketing strategy by leveraging the synergy between organic engagement and paid advertising.

Explore the latest Digital Marketing Trends of 2024 with our comprehensive guide. Stay ahead in the digital landscape by understanding key innovations in AI, video content, AR, and privacy-focused strategies. Discover how these trends can transform your marketing efforts. Dive into our insights today and elevate your strategy.

The Key to Finding Your Keywords: Your SEO Success Starts Here! Dive into our latest blog post, where we unravel the secrets of finding the perfect keywords for your SEO strategy.

How an a marketing consultant help my business?

Outsourcing your marketing can be a smart move for your business. By working with experts in the field, you can save time and money while also getting better results. If you are thinking about making the move to outsource all or some of your marketing initiatives to get better ROI, why not book an informal chat to help you decide? https://go.oncehub.com/PurpleOctopus

SEO (Search Engine Optimisation) is an essential part of digital marketing. It helps businesses to increase their online visibility and drive organic traffic to their website. A well-executed SEO strategy can result in higher search engine rankings, more leads, and increased revenue. In this blog post, we will discuss some tips and tricks for optimising your marketing website for search engines.

Business leaders should ask two key questions when starting to develop a marketing plan: What problem do I solve for my customers? What makes me different to everyone else on the market?

It all begins with an idea.